Search DubaiPRNetwork.com

Home >> Entertainment

Yas Island takes the Internet by Storm in the First Week of Launching ‘Stayin' On Yas'

Yas Island takes the Internet by Storm in the First Week of Launching ‘Stayin' On Yas'

Sunday, August 1, 2021/ Editor -  

Share

Home >> Entertainment

The Bee Gees-inspired music video cuts through the clutter, reaching over nine million people and garnering almost seven million views in its first week 
 

Abu Dhabi, UAE – August 01, 2021: Inspired by the popular Bee Gees classic Stayin’ Alive with the aim of encouraging staycationers and vacationers to ‘break like you mean it’, Yas Island Abu Dhabi, one of the world’s leading leisure and entertainment destinations, went viral after launching its new marketing campaign ‘Stayin’ On Yas’, featuring three holiday-makers channeling the Bee Gees on a staycation like no other as they experience the wide range of activities on Yas Island in style. The retro-style music video has received strong engagement across social media and digital channels, being viewed more than a 2.4 million times on Yas Island’s Instagram account and over a million times on its YouTube account in the first week of its release.  


The campaign maintains the captivating essence of the original tune while offering a glimpse of holiday promise, celebrating everything holidaymakers seek during a staycation and more; from record-breaking theme parks, racing, climbing and flying to world-class shopping, dining, golfing and luxury hotels, all packed into one 25 km2 destination.


The re-imagined campaign is styled in the format of a music video, taking viewers on a lyrical journey with the new Yas Island anthem ‘Stayin’ On Yas’, a modern day tribute to holidays, inspired by the hit Bee Gees classic. Set against a backdrop of Yas Island’s most iconic attractions including world-class theme parks Ferrari World Abu Dhabi, Yas Waterworld Abu Dhabi, and Warner Bros. World™ Abu Dhabi; shopping haven Yas Mall, Yas Links Abu Dhabi golf course and record-breaking adventure hub CLYMB™ Abu Dhabi, the campaign redefines what it means to be on a staycation. 


With a range of safety and wellness guidelines firmly in place, the 70’s inspired ode to fun celebrates the rejuvenating power of staycations and reminds audiences of how important it is to take a break, whilst providing a message of positivity and hope as well as a snapshot of holidays past, present and future. Released to complement summer holiday packages, the campaign brings fun-starved holidaymakers a glimpse of blue skies, sunshine, wave machines and theme parks and other iconic holiday experiences, all found right here in the UAE.


In light of the campaign’s initial success, Liam Findlay, General Manager of Experience Hub, Yas Island said ‘We are delighted to see the positive response that our campaign has received and believe that this video really captures our passion for providing unforgettable experiences to our visitors in a safe environment. We hope that this campaign enables people to look forward to taking a break like they mean it this summer at a destination like nowhere else.’

 


Previous in Entertainment

Next in Entertainment


Home >> Entertainment Section

Latest Press Release

Agthia Group's Shareholders Approve AED 65.31 million Interim Cash Dividend Paym ...

Rolls-Royce and Electric Power: A Prophecy, a Promise and an Undertaking

A more Mindful Drive is Brought to Life by the Cadillac XT4 through thoughtful I ...

Jaguar XF Embarks on a Thrilling Chase Across London To Celebrate the Release of ...

Samsung Electronics has Adopted a New Approach to Enhance Consumer Electronics C ...

Dubai Customs: 12.6k Tons of Goods Valued AED948M Cleared for EXPO

Work, Play, and Capture like a Pro with the Samsung Galaxy Z Fold3 5G

Registrations Now Open for the Expo 2020 Dubai Run

Al Qassimi Women's & Children's Hospital Certified as Baby-Friendly

Pediatric Gastroenterology Team at SKMC Successfully Care for 17-year-old Girl D ...

GEMS Education Students and Teachers to Build on Expo 2020 Dubai Impact with 277 ...

Setting it Right: How to Build the Home Entertainment System of your Dreams

Virgin Hyperloop to Debut Full-Scale Commercial Pod in DP World FLOW Pavilion at ...

Jafza and Dubai Courts Launch the 1st Virtual Court in the Middle East to Handle ...

Premarital Screening and Counseling Service Now Available at Al Yahar Healthcare ...

Dubai Airshow 2021 Collaborate with Global Aerospace Entities to Support Startup ...

Mohammed Bin Rashid Space Centre: UAE CREW ONE to Start The SIRIUS 20/21 Mission ...

The UAE Rare Disease Society Announces a new Board of Directors

Mr. Brisket Opens its Fifth Branch in the UAE!

Al Qassimi Women's & Children's Hospital Successfully Performs 12 Robotic Surger ...