Dubai, United Arab Emirates – September 23, 2024: Superbrands, the independent authority and arbiter of branding, successfully hosted its 20th Annual Superbrands Tribute Event, honouring 34 of the UAE's most distinguished brands. The prestigious event took place at the DoubleTree by Hilton, and celebrated the remarkable achievements of these influential brands, recognizing their significant contributions to the market and their continued commitment to excellence in branding.

The 2024 Superbrands awards testify to each brand's remarkable quality, innovation, and credibility. Being awarded the Superbrands status is a prestigious recognition, symbolizing a brand's leadership and reputation across industries. This year, a select group of brands joined the exclusive Superbrands club, further establishing their dominance in the UAE’s competitive landscape.

“This event is not just to celebrate the brands themselves but also to celebrate the people - the leaders, the teams and the communities who are the heart and soul of every brand.” said Mike English, said Mike English, Director of Superbrands Middle East.

The tribute event was attended by industry leaders, influencers, and visionaries, offering a unique platform for networking and knowledge sharing while applauding the outstanding achievements of the honoured brands.

The rigorous selection process involved an evaluation by the UAE Brand Council and online voting by over 2,000 senior managers and marketing professionals. Brands were assessed on criteria such as market presence, customer perception, innovation, and overall impact in their respective sectors.

The 34 brands honoured with Superbrands status for 2024 include:

1. A & A ASSOCIATE LLC
2. AJMS GLOBAL
3. ALDO
4. AL ROSTAMANI GROUP
5. ALPEN CAPITAL
6. APPAREL GROUP
7. ASTER DM HEALTHCARE
8. AXIOM GLOBAL
9. BENZOL LUBRICANTS
10. BINSINA PHARMACY
11. CALVIN KLEIN
12. DR JOY
13. DUBAI DUTY FREE
14. DUNE
15. GENERAL/TAQEEF
16. HAYATNA FRESH
17. JAWHARA JEWELLERY
18. KRESTON MENON
19. LA MARQUISE FINE JEWELLERY
20. LEVIS
21. MCI
22. Nando's
23. NIKAI
24. NMC HEALTHCARE
25. NUTRIDOR
26. Rafmoh Group
27. R&B
28. REEM HOSPITAL
29. SACOOR BROTHERS
30. SAUDI GERMAN HEALTHCARE
31. SKECHERS
32. STEVE MADDEN
33. TIM HORTONS
34. TOMMY HILFIGER

The UAE Superbrands Council, responsible for the rigorous evaluation process, consists of prominent figures including:

• Mike English, Director, Superbrands Middle East & North Africa
• Colm McLoughlin, Executive Vice Chairman & CEO, Dubai Duty Free (retired)
• HE Saud Salim Al Mazrouei, Director, Hamriyah Free Zone Authority
• John Brash, Founder & CEO, Brash Brands
• Paras Shahdadpuri, Chairman, NIKAI Group of Companies
• Raju Menon, Chairman & Managing Partner, Kreston Menon
• Neeraj Teckchandani, CEO & Director, Apparel Group
• John Deykin, Branding Expert
• Alisha Moopen, Deputy Managing Director, Aster DM Healthcare
• Niranjan Gidwani, Consultant Director, TIE Dubai
• Dr. Raza Siddiqui, Executive Director, RAK Hospital
• Waseem Al Halabi, Board Member, Abu Dhabi Chamber of Commerce and Industry
• Rohit Walia, Executive Chairman & CEO, Alpen Capital ME Limited
• George Kunnappally, Managing Director, Nando’s