LG's state-of-the-art air purifiers offer crucial respite from deteriorating indoor air quality caused by rising temperatures, industrial pollution, and frequent sandstorms across the region

DUBAI, June 26, 2024 – With the mercury climbing higher in the Middle East as we hit peak summer, air quality can often deteriorate. But LG Electronics (LG) is on hand with the PuriCare™ Air Purifier, an essential solution for maintaining fresher, cleaner air in the home amid the region's challenging climate conditions.

Featuring advanced 360º air purification, the LG PuriCare™ ensures comprehensive coverage, filling every corner of the room with purified air. Whether placed in a corner or at the center of a room, the PuriCare™ purifies air in all directions, including the air closest to the ground where children play, and efficiently covers spaces up to 1,076 square feet, making it ideal for homes and offices.

Inspired by aerospace-grade fan technology used in NASA's aircraft, the 360˚ PuriCare™ double tower features a direct fan with serrated wings, reducing air resistance and enhancing purification efficiency. Its multi-filtration system, including Safe Plus and Allergy Care with H13 Filter, eliminates 99.9% of bacteria and viruses, as well as 99.999% of dust, allergens, and harmful gases, ensuring a healthier indoor environment even during the most challenging weather conditions.

Designed for convenience, the LG PuriCare™ features an Auto Mode that adjusts to ensure optimal air quality round the clock, providing continuous protection against airborne pollutants and allergens. Its 360˚ purification and clean booster deliver clean air 24% faster than conventional air purifiers, reaching up to 7.5 meters to ensure maximum coverage.

Equipped with anti-bacterial nano-ions, the LG PuriCare™ actively removes airborne bacteria. The intuitive PM1.0 Sensor and Gas Sensor provide precise air quality monitoring, while LG ThinQ™ technology allows users to control the air purifier's functions remotely, ensuring convenience and ease of use.

Not only are temperatures rising, but schools are almost out, too, meaning there might be more mouths breathing in your home air more often, making its quality even more of a critical concern. LG's PuriCare™ stands out as the most obvious answer for maintaining a healthy indoor environment. Experience the difference with LG PuriCare™ and breathe easier this summer.