Offering an immersive auditory adventure, the LG SC9S Soundbar brings smooth surround sound powered by AI to family celebrations this summer

DUBAI, June 07, 2024 – LG Electronics (LG) is sending the sound of summer straight to home surroundings with the LG SC9S Soundbar. Designed to be the perfect companion for LG TVs, the soundbar offers a seamless synergy that transforms home entertainment into an immersive auditory adventure, helping enthusiasts feel every sound detail like never before.

Equipped with Dolby Atmos, DTS, and IMAX Enhanced technologies, the SC9S Soundbar brings theater-like sound to the living room, surrounding listeners with clear and realistic sound from all directions, placing them in the center of their favorite movies or raucous stadium events with powerful, true-to-life audio.

Boasting the world's first Dolby Atmos Soundbar with Triple Up-firing Channels, LG’s SC9S delivers a wider and richer soundstage, creating the most immersive sound experience possible. Additionally, Triple Level Spatial Sound technology pushes the boundaries of home entertainment by using an HRTF-related 3D engine to create a virtual middle layer, resulting in sophisticated surround sound that rivals that of a theatre, while the wireless subwoofer hits low notes with ease, and transmits stronger, deeper bass over a longer distance.

For music lovers searching for the sound of summer, the LG SC9S Soundbar also supports HD music streaming services like Spotify, and MQA (Master Quality Authenticated) ensures high-quality audio over a Wi-Fi connection. The soundbar's wide compatibility with Google, Alexa, and Apple Airplay2 allows users to control it with their platform of choice.

Complementing its sound delivery, and wide range of compatibility, the LG Smart Up-Mixer converts two-channel audio into multi-channel surround sound, providing richer immersion, while the upgraded AI Room Calibration Pro delivers optimal sound by analyzing the space and correcting any sound distortion. The AI Sound Pro feature further enhances the experience by intelligently analyzing content and delivering specialized sound modes for movies, news, and crucially summer vibe parties.

With its cutting-edge technology and unparalleled sound quality, it’s time to get into the summer vibes with the LG SC9S Soundbar.