Dubai, United Arab Emirates, May 2023: In line with the recent announcement by UAE President, His Highness Sheikh Mohamed bin Zayed Al Nahyan, declaring 2023 as the 'Year of Sustainability', Feels by the Beach, Dubai’s first, local, specialised juice bar and kitchen, further commits to championing sustainability through unwavering eco-conscious practices, and through its most recent, impactful partnership with MONC, a conscious eyewear brand, to offer a limited-edition collection, exclusively at Feels.

Founded in 2020 by visionary Mohamed Matar Al Falasi, Feels by the Beach was born with the vision and goal of creating a healthy and clean concept. At the core of the juice bar and kitchen’s ethos lies a deep commitment to sustainability. Every facet of Feels by the Beach, from the carefully selected ingredients that go into crafting their culinary masterpieces, to the sustainable materials reflects their dedication to conscious living. The concept employs biodegradable materials for its delivery packaging and cutlery made from plant starch, recycled materials have also been used to create the furniture and sustainable cotton made from plastic bottles is used in making staff shirts and merchandise.

Feels latest collaboration with MONC, offers patrons the opportunity to relish a wholesome meal while purchasing a pair of sustainable sunglasses, perfect for the upcoming summer season. This collaboration embodies shared values with Feels by the Beach, aiming to minimize waste through reuse and recycling, all while delivering optimum quality to customers. The limited edition collection of sunglasses is in line with the brand's zero-waste, being made from Bio Acetate and packaged in a recycled leather case.

Driven by a passion for health and well-being, Feels by the Beach goes above and beyond to ensure that its offerings from delectable entrees to freshly pressed juices are completely free from preservatives and artificial sugars. From Alkaline water to Himalayan salt, creating fresh homemade sauces and using organic vegan cheeses, the concept ensures every ingredient brought to the table provides guests with optimal health benefits. 

The juices are colour-coded remedies allowing staff members to recommend a juice depending on how one is feeling and what benefits they are searching for. Patrons can sip on a green drink to support energy and digestion, a red mix to promote blood circulation, or a yellow booster for the immune system. By prioritizing the quality of ingredients and the authenticity of flavors, Feels by the Beach has become a trailblazer in the culinary scene, redefining the way people think about food and nutrition.