Search DubaiPRNetwork.com

Dubai and UAE

Tuesday, February 28, 2023/ Editor

Home >> Business and Economy

Mena CSR Report 2022: UAE, KSA Continue to Take the Lead in Regional CSR

Mena CSR Report 2022: UAE, KSA Continue to Take the Lead in Regional CSR

Home >> Business and Economy
• Cicero & Bernay Communication Consultancy and 3Gem Research & Insights launch the third edition of the annual regional corporate social responsibility survey report.
• Members from other countries nominated the UAE as the most active in CSR.
 
Dubai, UAE, 28 February 2023: Cicero & Bernay Communication Consultancy (C&B), a leading MENA agency headquartered in Dubai, in partnership with 3Gem Research and Insights, a global research partner, is proud to announce the third edition of its annual MENA CSR Report 2022.  In recent years, countries in the Middle East have started to take significant steps towards fostering a culture of social responsibility, with the UAE and KSA leading the way in promoting sustainable and socially responsible practices. The 2022 report also highlights a positive change in sentiment among some previously low-scoring countries.
 
The survey engaged 314 C-level executives from nine countries across 12 industries in the MENA region, providing a representative sample of the business community, with respondents from companies of various sizes and sectors. The survey was designed to be comprehensive, covering a wide range of topics that are relevant to the corporate social responsibility (CSR) landscape in the region. As a result, the CSR MENA Report is a credible and solid source of information that provides insights into the perceptions and actions of business leaders in the region. 
 
The increased perception of the importance of CSR in the region, especially in the UAE, the Kingdom of Saudi Arabia, and Qatar, signals a significant shift towards a more sustainable and socially responsible business environment. This highlights the increasing recognition of the role that businesses can play in promoting sustainable development and the potential for these countries to lead the way in this area.
 
Key findings of the report:
• Overall efforts to increase CSR grew significantly in the UAE and the GCC compared to last year’s report, with over 90% of those surveyed being in tune with CSR’s definition and purpose. 
• Eight in ten UAE companies are planning to increase their CSR practices, with Egypt and the GCC now at a similar level, with over 65% of the companies, on average, actively tracking and enforcing CSR performance. 
• Managers in the UAE were more likely to strongly agree that investing in CSR activities has a long-term, net-positive impact on ‘my’ business’s bottom line (profits) compared to managers in the KSA. 
• Over 60% of UAE brands have experienced a tangible growth in consumer engagement as a direct result of increased in CSR activities. 
• 52% of KSA’s respondents believe that CSR activities improve consumer trust with brands and strengthen brand loyalty. 
 
Ahmad Itani, founder and CEO of C&B, said: “Through our report, we aim to drive further progress in sustainable business practices and to promote the role of businesses in fostering sustainable development. The growing recognition of CSR's importance in the region is a cause for optimism, and we are confident that our continued efforts will help build a more sustainable and socially responsible future for us all in the region. In the post-2020 era, as CSR continues to grow, it is heartening to see the UAE and KSA continue their paramount lead in regional CSR efforts and countries such as Egypt and Qatar meeting regional standards of CSR engagement and surpassing them in some ways. This is a testament to the efforts of governments and businesses in these countries in prioritising social responsibility and sustainability.”
 
Darren Ryan, global creative director – 3Gem Research & Insights, said: “We were delighted to partner again with Cicero & Bernay Communication Consultancy on the third MENA CSR Survey Report. It was encouraging that, consistent with last year’s report, the majority (three-quarters) of MENA companies plan to increase their CSR activities over the next 12 months, with a further fifth planning to replicate their CSR activities from last year. Also promising to discover, was that hardly any companies will be scaling back CSR activities. This latest edition offers valuable insights into how businesses continue to approach corporate social responsibility now and for the future.”  
 
Itani concluded: “The importance of CSR has never been more critical, and we are proud to have been a part of this journey and to have played a role in underpinning the consistently growing importance of CSR in the MENA region.”

 

Share


Previous in Business and Economy

Next in Business and Economy


Home >> Business and Economy Section

Latest Press Release

Mohammed Bin Rashid Innovation Fund Launches a New Chapter to Strengthen Government Innovation

RTA Completes Traffic Upgrades to Improve Connectivity Between Sheikh Zayed Road and Al Khail Road v ...

Dubai Municipality Announces Registration Opening for the Second Edition of the Food Systems Excelle ...

Emirates Aviation University marks 35 years of supporting the local and global aviation ecosystem

Emirates layers on retrofitted aircraft with latest product, including Premium Economy to more citie ...

Music, Maps, and Stories at the Mohammed Bin Rashid Library in July

New SHEGLAM Daydreamer Mini Palette Turns Pocket-Sized into Power Pigment

GEMS Education launches GEMS School Management (GSM) to deliver world-class schools globally; in adv ...

Dubai Airshow 2025 unveils new features as registration opens, promising unmatched experiences on an ...

Passenger Growth Hits 5% in May

João Almeida: Racing for Glory and Riding for the Team

May Air Cargo Demand Up 2.2% Despite Trade Disruptions

Return to Ritual: Celebrate Self-Care Month with BUFARMA Skincare

Dubai Government Human Resources Department organises 2nd Human Resources Forum of 2025 to discuss e ...

Dubai Customs and Dubai Police: A strategic partnership to protect the homeland and to promote stabi ...

Rediscover family shopping days: REDTAG opens its doors in Al Ain

Dubai Culture Launches Open Call for 14th Sikka Art & Design Festival

Summer Restaurant Week Returns This DSS with Over 65 Exclusive Dining Deals Across Dubai

Julien Calloud Appointed CEO of SAVOYE to Lead a New Era of Performance and Innovation

Zoho Powers Up CRM for Everyone Platform with AI to Elevate Customer Experience