Style is turning inward. It’s not only about outfits anymore. Nowadays, more and more people are finding ways to upgrade their home to match it to their own taste. Appliances may come across as bulky, but who said that had to be at the expense of sophistication? Samsung’s exceptional range is transforming living spaces, creating personalized experiences as customers rush to match their home to their highest standards of sophistication. The Bespoke refrigerator truly is one-of-a-kind, inviting individual lifestyles to shine bright in their own right.

Samsung’s Bespoke Kitchen Fit takes self-expression to the next level providing consumers the freedom to create spaces that truly reflect their personality. Even though Bespoke is not built-in, it surely acts like it. This refrigerator neatly blends into its surroundings, creating a sleek and tidy space. By using advanced technology and launching a customizable design experience, the Bespoke Kitchen Fit has the potential to transform traditional home appliances into statement pieces whilst making home life more personal and convenient.

The Samsung Bespoke refrigerator breaks the preconception toward non-built-in home appliances. it is designed based on the width and depth of standard kitchen cabinets. What’s more is that now with the added special feature of semi-built-in design, Kitchen Fit, users can truly have it all. Now devoid of installation gaps, it also allows for the kitchen doors to be opened to 90° without interfering with side walls. And with Slim Depth, the front part of door completely aligns with the kitchen cabinet because all depths are 700mm. Whether in need of a vast display for family gatherings or compact and discrete for the young professional: the Bespoke will in fact combine need with taste. 

Samsung’s refrigerator is powered with the best in-class, Wi-Fi-enabled technology.  To complement users’ acquired taste in style, a revolutionary Triple Cooling System independently controls the temperature and humidity in 3 compartments of the fridge and freezer and prevents odors from mixing. It also boasts Flex Zones for ultimate flexibility and freshness in space and preservation for storing food and drinks at the optimal temperature on both sides.

Adjustable functions, modular systems – the two main reasons why the new Bespoke refrigerator provide the empowerment necessary for consumers to build their kitchen interior the way they see fit.  Available in clean black or clean white, the signature Bespoke appeal lies in its flexibility. It allows each consumer to express their own style through the refrigerator’s sleek display.

Not to mention that in recognition for the stylish Bespoke portfolio, Samsung received two Golds, five Silvers and one Bronze award, as well as 34 Finalists for innovative design solutions that elevate consumer lifestyles and experience at the International Design Excellence Awards 2022 (IDEA 2022) . IDEA is one of the world’s most prestigious design awards programs and this year, IDEA has chosen Samsung across 20 categories, including Home, Design Innovation, Benefit to User, Benefit to Society and more. 

It is no surprise that the Bespoke still shines across as the product of choice for every modern home as its sophisticated designs was recognized to be highly progressive and diverse.