Search DubaiPRNetwork.com

Dubai and UAE

Friday, May 20, 2022/ Editor

Home >> Business and Economy

Panasonic Announces FY22 Business Strategy for Middle East and Africa

Panasonic Announces FY22 Business Strategy for Middle East and Africa

Home >> Business and Economy

The brand unveiled its new global motto ‘Live Your Best’ in the region and aims to grow its market share with locally-focused innovative solutions that boost consumer ‘wellbeing’ by aiding healthy and hygienic living

  
Dubai, United Arab Emirates:  Panasonic Marketing Middle East & Africa (PMMAF) restated its commitment to MEA market expansion and consumer wellbeing at its regional convention, held in Dubai, that unveiled the brand’s new global motto - “Live Your Best”. The new slogan embodies Panasonic’s commitment to providing solutions that make life simpler, safer, healthier, and more enjoyable for the customers helping them to live their best.
 
Meanwhile, the brand will focus on expanding its regional market share to cater to the evolving customer demands with solutions that make homes, public premises, and businesses a healthy and convenient ecosystem. The convention attended by over 190 business associates from over 24 countries and media, laid down the brand’s plans for the new financial year and shared the business highlights for the year 2021.  Panasonic registered 119% sales vs 2020 for its Health and Hygiene related consumer appliances and 106% sales vs 2020 for the B2B solution business.
 
Aligned with the brand’s new commitment, the event was themed “Wellbeing for Life” focused on bringing a sense of balance and wellbeing to everyone’s lives by bestowing enhanced health and hygiene. Panasonic plans to introduce a lineup of 64 new products to support this mission in 2022.
 
Some of the new unique products with superior technologies and Japanese excellence were spotlighted at the event. Key highlights amongst many were the Nanoe-X Air conditioners which can inhibit pathogenic microorganisms (bacteria, fungi, and viruses) and allergens. The ACs will not only cool and heat the surroundings but also clean the indoor air, offering 24-hour protection to keep living spaces fresh and clean, so consumers can benefit from a healthier life.
 
Another innovative clean air solution is ziainoTM that uses high degree of sterilizing and deodorizing power of sodium hypochlorite to effectively sanitize the environment. Ideal for the hygiene of different venues, including restaurants, hotels, hospitals, clinics, laboratories, elderly hostels, schools, offices, pet shops, fitness centres and shopping malls.
 
New Abaya Wash washing machines were positioned as distinctive hygiene systems that protect families by eliminating 99.99%* of bacteria from the clothes while washing. * Certified by CVC testing Technology Co. Ltd; Test Report number: WTS2021-17186/17119/17120-2/17120/17186-2 “Antibacterial and cleaning function for household and similar electrical appliances-Particular requirements for electric washing machine
 
The brand also emphasized on nutrition and food hygiene through its latest “Nutri TaFreez” refrigerator series that feature speedy freezing technology specifically for preserving nutrients of meats stored in the freezer. To further support health and wellbeing, Panasonic encourages home cooking for its consumers by introducing new kitchen appliances line up such as Kitchen Machine, Bread Maker and more appliances that enrich cooking experience.
 
Also introduced at the event was the brand’s latest ‘tenant solution’ to facilitate health, safety and convenience empowered by Panasonic IPRO’s AI Occupancy Detection and IoT-enabled control panel (Wall-I). The game-changing solution will help people check congestion levels in common areas of private or public spaces making indoor environments healthier to be in.
 
Speaking at the event, Hiroyuki Shibutani, Managing Director, PMMAF said, “At Panasonic, we are determined to make contributions to improving everyday life with solutions that make life simpler and more convenient with products that cater to a changing society. With more and more people giving importance to health, hygiene and wellbeing, as we come out of the pandemic, we are committed to becoming a brand that provides the solutions that satisfy this demand. We aim to transform into a brand that stays close to its customers and is supported by society through taking action against the issues they face both today and in the future.”
 
“One of the ways we are doing this is by conveying our purpose of 'achieving an ideal society with affluence both in matter and mind,' which was set forth by our founder Konosuke Matsushita. Hence, we have adopted “Live Your Best”, as our brand slogan which expresses this exact purpose.” He added.
 
The brand has implemented the Holding Company structure from April 2022, to improve the competitiveness of various industries it serves, such as automotive, manufacturing, homes, smart cities, supply chain etc. Under this transformation, the brand is refocusing its efforts to enhance sustainability at its facilities and through research and development of energy-efficient products targeting net-zero CO2 emissions by 2050. Through the initiative called “Panasonic GREEN IMPACT”, the brand will work towards this goal to realize a sustainable global environment.
 
Shibutani also reiterated the brand’s commitment to the region and commented, “Over the years Middle East region has witnessed sustained growth across industries. Riding along with this dynamically growing market we aim to align our strategies and offer the widest product portfolio in both consumer and business segments to cater to regional demands. To rejuvenate our brand, we will launch focused marketing campaigns.”
 
The brand, which became one the first to introduce digital warranty and smart app services last year in line with the digitization momentum during Covid-19, plans to introduce several flagship models that cater to regional consumer demand.
 
In line with its “Wellbeing for Life” theme, Panasonic showcased its expansive range of products in the Audio Video, Home Appliances, Health & Beauty, Systems Solutions and Communications and the Eco Solutions categories.

 
 
 
 
 

 

 

Share


Previous in Business and Economy

Next in Business and Economy


Home >> Business and Economy Section

Latest Press Release

Mohamed bin Hadi Al Hussaini, Pakistan's Minister of Finance discuss ways to enhance cooperation in ...

UAE Circular Economy Council discusses policies to accelerate shift to circular models and expand bi ...

Big Wins Continue with PrivilegePLUS at Mercato & Town Centre Jumeirah!

Dubai Customs hosts Sheikh Mansour bin Ibrahim Al-Mualla to discuss ways of cooperation and strength ...

Christophe Robin's Summer Travel Essentials for Good Hair Days

Dubai Municipality and Parkin sign agreement to enhance the efficiency of public parking infrastruct ...

Dubai Airports launches DXB Greet & Go: a smart, QR code-based pickup service at Terminal 3

Dubai Sports World Returns for Action-Packed August Edition

The World Between Lines and Symbols: An Interactive Art Workshop at Mohammed Bin Rashid Library

Malls Across Dubai Come Alive This DSS With Non-Stop Entertainment, Unbeatable Prizes, and Endless S ...

Emirates A350 debuts in Dammam

Emirates Post collaborates with Dream Dubai to launch AED100,000 prize campaign to celebrate UAE's Y ...

HBMSU Hosts Strategic Mid-Year Gathering Reinforcing Institutional Alignment and Performance Account ...

ROSHN Group Participates at INNOPROM 2025, Russia's Largest Industrial Trade Fair, to Promote Collab ...

Superman Dives Into Dubai Mall

Integrated resorts set to transform tourism experiences across the Middle East and beyond

dnata Catering & Retail forms strategic partnership in Indonesia

MBRF and UNDP to organise 10th edition of Knowledge Summit

Dubai Judicial Institute's Board of Directors holds its third meeting for 2025

Dubai Culture Wins 'Best AI Governance Framework 2025' at GovTech Innovation Awards