Samsung Announces New Partnership with GQ Middle East ahead of 2021 Man of the Year Award Ceremony
The brand will showcase Galaxy Ecosystem flagships as an event sponsor with the Samsung pioneer award winner earning coverage on a future GQ Middle East magazine cover
Dubai, UAE – 6 December 2021: Samsung Gulf Electronics today announced a new partnership with GQ Middle East, the leading fashion and lifestyle brand, ahead of the annual ‘Man of the Year’ award ceremony, which is taking place on 8 December at Dubai Opera Promenade in the UAE. As part of the collaboration, Samsung will be showcasing the Galaxy S21 Ultra and Galaxy Z Series, with the former capturing an exclusive feature story of images to be published in GQ Middle East in due course.
Osman Albora, Senior Director – Mobile Division, Samsung Gulf Electronics, said: “We are delighted to be collaborating with GQ Middle East as part of the Man of the Year awards. Aside from showcasing Galaxy Ecosystem flagships, our involvement represents the latest opportunity for us to support the region’s fastest-rising stars in their fields and highlight how they channel innovation to bring projects to life, which is a unique characteristic we have always encouraged at Samsung.”
The event will be shot by a high-caliber, editorially selected photographer using the Galaxy 21 Ultra, with the final images published in GQ Middle East platforms. The Galaxy S21 Ultra’s cutting-edge camera is equipped with a suite of AI-powered capabilities that help users capture the perfect shot every time, in different lightings and settings. From novice shutterbugs to photography pros, the Galaxy S21 Ultra is crammed with features that enable anyone to achieve stunning results. The Galaxy S21 Ultra’s quad rear camera has ultra-wide, wide and dual tele-lenses and an upgraded 108MP pro sensor that enables users to capture 12-bit HDR photos with 64 times richer color data and more than three times wider dynamic range – so every shot captures rich colors and vivid details.
Comprising the Galaxy Z Fold3 5G and Galaxy Z Flip3 5G, the latest generation of the universally acclaimed Galaxy Z Series brings together key improvements and expert craftsmanship. Both premium smartphones provide greater durability and more optimized experiences than ever, with iconic design and immersive entertainment among the crucial factors behind new ways that will empower users as they work, watch, and play.
GQ Middle East’s Man of the Year will honor the best and brightest talent in style, art, film, and culture for 2021, drawing on the region’s vast talent pool across these areas. The awards ceremony will also have Samsung award category, with the winner given an opportunity to be on the cover of GQ Middle East. Samsung’s award will be given to a standout candidate in the creative field, one who has demonstrated their pioneering potential through a project that embodies creativity, uniqueness, and innovation.
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