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Rolls-Royce and Electric Power: A Prophecy, a Promise and an Undertaking

Rolls-Royce and Electric Power: A Prophecy, a Promise and an Undertaking

Tuesday, September 28, 2021/ Editor -  

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• Rolls-Royce reflects on heritage of electric power ahead of historic announcement 
• Extraordinary prophecy of founding father, Charles Rolls, revealed
• Rolls championed electric cars in 1900, deeming Columbia model best of its type
• Royce, one of the first electrical engineers, supplied motors to earliest electric cars
• CEO, Torsten Müller-Ötvös, pledged to bring Rolls-Royce electric this decade
 
                                
September 28, 2021:  “In April 1900, our founding forefather, Charles Rolls, made a prescient prophecy about automotive electrification.  Move forward over 120 years to when I made a public promise, on the record, that we would bring the first fully electric Rolls Royce to market within the current decade.  And, right now, our company is embarking on an historic undertaking to create the first, super luxury car of its type.  This will happen, sooner than many thought possible, through the incredible skills, expertise, vision and dedication of our engineers, designers and specialists at the Home of Rolls-Royce.”
 
'In this ground-breaking endeavour, we are drawing on a remarkable heritage, unique in our industry.  Our founders and those who worked alongside them in the marque's formative years were all important pioneers of electric power, as well as their era's leading experts in automotive engineering.  As we herald a new electric future at Rolls-Royce, I am proud and humbled to share their inspiring stories, which have never been told in one place before, and shine a fresh and fascinating light on our company's earliest days.'
 
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars 

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