World's First 3D and Eco-Friendly Surface Barrier Launches in the Middle East
Dhofar Global and VPS Worldwide introduce Citrox Protect to offer powerful sanitization solutions against many types of bacteria and viruses
Dhofar Global, a leading supplier of health and hygiene products in the Middle East, has partnered with Virus Protect Services (VPS) Worldwide to introduce the Citrox Protect range of products to the region, an innovative cleaning and sanitization brand designed to enhance health and safety in various facilities across sectors.
Considered as one of the world’s most powerful natural biocide and disinfectants, the innovative product range also brings the world’s first 3D microbiota surface barrier for a wide array of surfaces.
Citrox Protect products are made of natural and environment-friendly formulations which can be used both for daily sanitisation cleaning (multipurpose disinfectant spray) and also to seal and protect surfaces such as hard surfaces and textile sealants for up to six months (Citrox Protect Hard Surfaces and Textiles). The products have been extensively tested to fight many types of bacteria such as gram-positive, gram-negative bacteria, as well as viruses, including SARS Cov2 coronavirus, as well as moulds, yeast, and fungi.
Citrox is a natural combination of organic acids and bioflavonoids derived from immature bitter oranges providing powerful antimicrobial, antiviral, and antifungal properties. These plant-based compounds naturally control the spread of infection while being non-toxic, non-corrosive, non-carcinogenic and non-allergenic. Its range of products have been dermatologically tested,are biodegradable and most importantly kind to the planet.
Dhofar Global and VPS Worldwide have launched the product among members of the industry in line with their shared goal of promoting natural and safe disinfectants in the region. VPS Worldwide, which was formed in early 2020, has been expanding its reach across the world in response to the growing need for the highest level of cleanliness in built environments using innovative and natural products.
Chandan Singh, CEO, Dhofar Global, said: “We are happy to be at the forefront of innovation and to continue to provide solutions that help our clients improve their health and hygiene levels while embracing eco-friendly products. While we are all excited about Expo 2020 Dubai in October, we believe Citrox Protect products that we are launching today in the Middle East markets, through our valuable partnership with VPS Worldwide, will play a critical role in protecting the health and safety of the business community and ensure prolonged clean and sanitized surfaces in built environments in the UAE and beyond.”
Peter Lawson, CEO, VPS Worldwide, remarked: “The Middle East is one of the regions which has upheld the highest levels of cleanliness and sanitation methods amidst the global health crisis. The extra precautions for key sectors are commendable, and we hope to support their efforts by introducing a proven and tested range of natural and environmentally sound products, which can effectively deter the spread of pathogens and viruses whilst protecting the planet. Collaborating with Dhofar Global enables us to reach out faster and more efficiently within the region. Dhofar Global’s market leading position and experience in delivering high-quality products and solutions to the sector was a key factor in our decision.”
The Citrox Protect product range is accredited to the latest international standards including EN13624, EN13727, EN14476. These standards are the recognized medical grade tests. The products have been approved and certified for sale and use in the Middle East by the Dubai Municipality and Emirates Standards and Metrology Authority (ESMA).
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