British-Born MG Motor Gains in Popularity during the first half of 2021 in the Middle East
• Year-to-date sales in the Middle East exceed around 20,000 units until end of June 2021, growth of 97% compared to the same period last year
• MG Motor enjoyed an outstanding performance during the month of Ramadan with growth of 274% vs last year and a strong market share of 4.1%
• Saudi Arabia ranks first in sales volume followed by record-breaking market share from Oman
(27 July 2021, Middle East) New car buyers across the GCC continue to snap up MG cars in record numbers, with the British-born brand recording best-ever six month sales of over 20,000 vehicles in the GCC and the Middle East. Despite the challenges faced in 2020, consumers showed their appreciation of the MG line-up throughout the year, as the brand broke into the top 10 of car manufacturers for the first time ever.
The growing popularity of the brand has been replicated over the first six months of 2021. MG’s biggest market in the region continues to be Saudi Arabia, where the brand sold 12,200 units in the first half of 2021. In Oman – and during the first six months of the year – the brand witnessed impressive growth of 263%, contributing to a strong 5.3%market share, the highest ever to be registered in the GCC for a single market. The brand’s outstanding performance allowed it to jump two positions to take 8th place in the list of the GCC’s best-selling brands.
MG has recently enjoyed an unparalleled level of demand for its range of cars, and with each year there has been an increase in breadth and quality of the products. The Middle East’s ‘Best Sub-compact Sedan’ for 2020, the MG5 and the new 2021 MG ZS contributed to a solid 55% of the overall sales for MG especially during the month of Ramadan.
The MG ZS ranked 2nd in its segment with 4,635 units sold and an overall contribution of 23%to the brand’s overall sales. In parallel, buyers took a special liking to the MG 5 with 6,800 units sold. The people’s favourite sedan registered growth of 88% compared to 2020.
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