18 July 2021:  Samsung Gulf Electronics has announced that ‘The Frame 2021’ is now available for purchase across the UAE. Consumers today expect experiences tailored to their needs, personal tastes, and style, with Samsung’s Lifestyle TV category offering screens designed for every consumer and every space. The Frame, in particular, is an elegant work of art that will give any space the inspiration it deserves.

Mustafa Sadick, Regional Director, Head of Visual Display Group, Samsung Gulf Electronics, said: “The Frame’s official introduction to the UAE market is a major moment for those that value art and entertainment. As an endlessly personalizable innovation, the latest generation of The Frame is a canvas that mirrors one’s style and what they love. We are proud to have delivered a TV that fulfills consumer’s desire to be nothing short of distinctive, with world-class design and technological advancements coming together for a new and unique customer-centric proposition.” 

Channel your artistic passions through Art
The Frame transforms from a TV into a work of art that can be personalized to fit any room aesthetic and decor. With new partnerships in the Art Store, The Frame features more original artwork to match individual tastes. It also includes AI-based auto-curation technology that recommends artwork based on your selections, empowering you to curate your own personal art collection with a growing library of over 1,400 pieces of art from world-renowned institutions. The Frame also features increased photo storage space from 500 megabytes in 2020 to 6 gigabytes in 2021, so you can store up to 1,200 photos in UHD quality. From beloved classics to stunning photography, the Art Store gives you access to a variety of content to personalize your space. To celebrate Art and inspire customers, Samsung is also offering a free 4-month subscription to the Art Store with any purchase of The Frame. In 2021, there are new ways to customize The Frame itself—from new mounting options like the Slim Fit Wall Mount to multiple bezel options. Additionally, we have made the 2021 Frame slimmer than ever: just 24.9 millimeters thick. With approximately the same depth as an actual picture frame, it’s just as appealing off as when it’s on.

The Frame is both a work of art and next-level QLED TV experience 
The Frame is a splendid addition to any living room, but it’s also a breathtaking TV, with groundbreaking QLED picture and sound technologies. With its 100% Color Volume and Quantum Dot technology, The Frame creates over a billion shades of accurate color to deliver Samsung’s finest picture ever. You can see every vibrant color, shade, and tone on display – exactly as it was meant to be seen. By purchasing The Frame 2021, you will also enjoy a host of other next-level features, including Dual LED, SpaceFit Sound, and mobile-friendly connectivity features, such as MultiView and TapView. What’s more, you will discover new ways to enjoy television, either as a brilliant 4K QLED TV or an innovative display of your favorite works of art. 

The Frame 2021 is available for purchase across Samsung brand shops, e-store and select retailers.