Dubai, United Arab Emirates:  Tanishq, India’s leading jewelry retailer, is gearing up for a summer buying boom, thanks to the easing of restrictions in the UAE.
According to Kuruvilla Markose, COO – International Business Division, Titan Company Limited, the influx of tourists expected in the next few months coupled with more events, gatherings, and celebrations, is certain to buoy the jewelry industry and retail in general.
“The UAE is a safe and exciting destination gearing up for a busy summer with globally renowned events like Dubai Summer Surprises certain to attract residents and tourists alike. Anticipating more foot traffic into our flagship Meena Bazaar, Dubai store, we have launched our Tanishq Promises to give consumers insight into the purity, range of products and added incentive to step out in style,” said Markose. 
These 8 Tanishq Promises are distinctive features that have set standards and best practices in the Indian jewelry industry since their inception.  

The Purity Guarantee
The most accurate way of measuring the purity of gold, the Tanishq Karatmeter is a spectroscopic device that uses X-ray to provide an accurate and non-destructive method of testing the purity of gold, at no cost.

Great Designs starting at 8%* making charges
Each Tanishq piece is crafted to give it a signature finish and with making charges starting as low as 8 percent*, customers are truly spoilt for choice when it comes to design and price.

You never pay for stones at the gold rate
Tanishq only charges for the actual weight of gold, after subtracting the weight of stones from the total weight of the jewellery. Customers get added value as they are never charged the price of gold for the weight of stones 
Best Exchange Value for Gold
Tanishq promise the best exchange value for gold by measuring purity and weighing old gold in front of customers for complete transparency
100 percent exchange value on diamonds, polki, rubies and emeralds
Bearing in mind the best-in-class quality of its stones, Tanishq also offers 100 percent buyback on old Tanishq diamonds, polki, rubies and emeralds.  

Every piece is new
Tanishq melts every piece of old jewelry received, never exchanging, or refurbishing it, so customers are also guaranteed that every piece of jewelry bought at Tanishq is brand new. 

Complete transparency in billing
Tanishq maintains complete transparency in bills, whether it is sales or exchange 
The Tata Trust
The Tanishq Dubai store bears the hallmark of Titan and the assurance of the TATA group so customers can rest assured they are getting the best.
The 2000-square foot Tanishq store in Dubai houses a stunning collection of 18K and 22K gold and diamonds, solitaires, kundan polki and coloured stones striking the perfect balance between traditional charm and contemporary appeal. 

“Customisation, purity and the range of products that Tanishq offers to their customers is what has always made the difference for our customers. We felt that with the future looking bright, this was a great time to reiterate our Tanishq promises for customers old and new here in the UAE,” added Markose.