Dubai, United Arab Emirates, June 14, 2021:  In line with Majid Al Futtaim’s sustainability goals and initiatives, THAT Concept Store at Mall of the Emirates is making strides when it comes to ethical fashion. The store supports eco-friendly practices within the industry by actively sourcing environmentally responsible brands from all over the world, helping shoppers end their toxic relationships with laundry and spreading awareness about responsible retail on Instagram.  

THAT Concept Store’s collection is always evolving, featuring luxury and exclusive labels across a range of categories from accessories to clothing to homeware. As part of this, brands such as Hunza G, Nomadic State of Mind, Cornelia Webb Jewelry, Dedicated Brand, Bokja and many more are there to make a positive impact. 

 

Every effort is taken to reduce the waste in the production process. The Spanish eyewear at Parafina is made from reused soda cans, cork stoppers and rubber tires, just as the Parisian brand, 1/OFF, upcycles leftover fabric from designers to emphasize the uniqueness of its final garments. Even furniture is reinvented with our planet in mind, with Fastoun’s creative collection handcrafted out of recyclable materials. 

 

Besides the unique selection of sustainable brands, THAT Concept Store’s partnership with the Natural Laundry Company ensures that garments are properly looked after and maintained. By using non-toxic detergent, the lifespan of each item can be extended by up to three years to help prevent needless shopping. The process also requires up to 80 per cent less energy and water compared to dry-cleaning alternatives, leveraging the latest advances in technology to provide safer and healthier solutions. 

 

As a benchmark for the future of fashion and lifestyle, THAT Concept Store represents Majid Al Futtaim’s commitment to setting the standard for sustainable development within the region. The adoption of a Net Positive strategy aims towards a positive corporate footprint by 2040 as Majid Al Futtaim continues to deliver unique and exciting experiences whilst enhancing social, economic and environmental prosperity.