Dubai, United Arab Emirates, May 18, 2021: Dedicated to supporting local creatives, THAT Concept Store – an innovative and home-grown approach to retail from the creative thinkers at Majid Al Futtaim – is making the Middle East its fashion muse with its latest fashion brand launch. The recent collaboration with Nemozena will mark another milestone for the Dubai-based womenswear label as it grows its regional presence whilst adding to THAT Concept Store’s boundary-pushing couture collection.

 

Nemozena was born and based in Dubai and prides itself on bespoke craftsmanship small quantities and superb quality. The brand uses the finest quality fabrics from Italy to ensure each garment can stand the test of time, implementing the very latest in plant-based fabric to demonstrate its commitment to sustainability in the global fashion industry. Its latest Spring-Summer collection is inspired by the textures and patterns that make up our organic landscape, featuring reversible jackets, satin slip dresses and Bermuda shorts that translate to both comfort and timelessness. 

 

Nemozena joins THAT Concept Store’s ever-changing collection of over 150 local and international brands. The store shines a spotlight on Emirati designers such as Iman Al Midfa of GHIZLAN (with her bespoke abaya lines) and Alia bin Omair (who incorporates different materials and objects from the region into her fine jewelry) as they strive to put the UAE on the map in terms of luxury style. 

 

THAT Concept Store also houses a number of exclusives to introduce shoppers to brands and designers from across the region and put a new twist on high-end, urban fashion. One-of-a-kind brand Bokja revives regional textiles with a team of 35 people from 10 countries including Iraq, Syria and Egypt; Hussein Bazaza, from Lebanon, is known as one of the best emerging designers in the Middle East; and Les Benjamins, the Istanbul-based platform, represents a contemporary vision of the region that has gained popularity across the world.