May 16, 2021 - UAE, Dubai: Jawhara Jewellery, award winning jewellery retailer in the GCC, was one of the earliest companies to be honored by the Department of Economic Development (DED) with the Consumer Friendly Company certificate. The recent win reflects on the brand goodwill and Jawhara’s dedication to the consumer-friendly environment in Dubai. 

Upon receiving the award, Mr. Tamjid Abdullah Deputy CEO of Jawhara Jewellery, said: 'Consumer Friendly Company award is a great Government initiative to improve customer satisfaction levels and raise consumer confidence in Dubai's retail offerings. It is an honor to receive the award and we strongly believe that our customers are the core of our business, and therefore delivering great customer service is part of our corporate value. We will continuously strive towards improving our processes and services to ensure the best experience for our customers.'

Launched by the Commercial Compliance & Consumer Protection (CCCP sector in Dubai Economy), the Consumer Friendly Company Award honors private sector businesses for their efforts in raising the bar on customer service standards. 

The assessment was the first-of-its-kind consumer-friendly standards conducted in the region. There are four evaluation criteria grouped under two themes – sustainability and competitiveness. The sustainability theme includes the strategy and communication criteria, while competitiveness covers customer care and development. Businesses are evaluated periodically for consumer-friendliness will support them in evolving strategic plans and channels for communicating with consumers. The results of the first evaluation provide an opportunity for businesses to elevate their consumer-friendliness across both themes.

Recently, Jawhara Jewellery was also recognized at the Retail Jewellers Award 2021 for the Best Mother’s Day Jewellery collection of the year. 
Mr. Tamjid Abdullah, further added, “The team at Jawhara is excited, as we are receiving awards for our products and the services. This only helps in consumer confidence and instill their trust in our brand and our staff.”