Implementing simple solutions can help keep important files safe and secure

United Arab Emirates -  March 30, 2021:   Over the past year, we’ve spent a lot of time on our digital devices and this will often have resulted in an increased volume of data and a need for additional storage. Data can mean important personal documents, that work project you have been working on over the last few weeks or even treasured photographs that capture important moments in your life. With data living everywhere, regular backups can be essential in protecting yourself from the loss of valuable files as well as in minimizing the damage that can be caused by malware that encrypts your data.

Many of us have found ourselves in that regrettable situation where we dropped a smartphone or spilled coffee on our laptop, leaving us with that nervous wait to find out if our device still works and has our saved data. At best it is an inconvenience and at worst lost data will require considerable time and effort to be recovered, if it is even possible. 

With malware attacks increasing over the last year and more people online than ever before, backups have become even more important. As smartphones have become an essential tool in our lives it comes as no surprise that these devices are a prime target for criminals; leading to an increase in theft. If phones aren’t recovered and the data hasn’t been backed up, then every memory on that device is gone. 

As the pace of digital growth and transformation is increasing, we rely heavily on the convenience, speed and efficiency of our digital devices to help us work, live and play. This requires greater awareness on not only about backing up our data but ensuring we use the best technology to help us do that. 
Western Digital has built a trusted reputation among consumers and businesses alike with its range of storage options. As we become increasingly mobile, reliable portable external storage has become a necessity. You don’t have to know any of the technical details to become a boss of the backup because Western Digital makes backing up your work simple — so you can focus on living. Just plug, install and relax to begin saving the content you make every day, like pictures, videos and more. Though features like auto-back up require some configuration and additional steps but once activated are easy to navigate. You pick the drive that’s right for you, and Western Digital can handle the rest with a range of devices in a variety of sizes and capacities, so you can find the storage solution that suits your data needs. 

Whether we want to enjoy our collection of movies and music or have enough space to save those photos we took during a recent staycation, storage must go where we go. This is where the ultra-thin and modern design of WD’s My PassportTM external storage delivers exceptional performance. Extra protection is provided by the built-in AES hardware encryption to help keep your personal data safe. My Passport portable storage is ready right out of the box including all necessary cables. It is available in capacities from 1TB to 5TB* based on your need as well as a choice of blue, white, red, and classic black colors. Mac users do not miss out either with the My Passport for Mac.

 
For exceptional performance look to Western Digital’s new portable SSD portfolio offering outstanding storage capacity. Save time storing and transferring data with powerful NVMe™ solid state performance featuring up to 2000MB/s** read and up to 2000MB/s** write speeds on the new SanDisk Extreme Pro® Portable SSD. The latest My Passport SSD from WD also offers blazing fast NVMe TM technology with a bold metal design that is both stylish and durable. The drive is shock and vibration resistant and drop resistant up to 6.5 feet (1.98m), and comes in a range of colors including Gray, Blue, Red, Gold and Silver.
 
Recognizing the extension of your PC to include smartphones and other devices, Western Digital has also developed a range of versatile and flexible mobile storage solutions. The SanDisk Ultra® Dual Drive Luxe USB Type-C™ Flash Drive is equipped to easily move files between USB Type-C smartphone, tablets and Macs and USB Type-A computers, freeing up valuable space. With automatic back-up for photos, videos, music, documents and contacts with the SanDisk® Memory ZoneTM app1 for Android™ (available on Google Play™) you can manage your device’s memory and content effortlessly. With up to 1TB* of storage, files can be moved quickly with up to 150MB/s** read speeds. It is also small enough to be hooked up to a keyring, so it is always with the user. 
For Apple users, invest in the iXpand Flash Drive Go from SanDisk. Designed to be the perfect companion for their iPhone or iPad2, the iXpand Go Flash Drive offers an easy way to free up space, automatically backs up the camera roll3, and even lets users watch popular-format videos straight from the drive. From there, you can transfer the files onto a Mac computer or PC or store them on the drive. Files are password protected so personal content remains private4. Available in sizes ranging from 64GB to 256GB* means there is an option for every requirement