Samsung’s greatest TV innovation of all-time can now be experienced at the brand’s Dubai Mall store ahead of pre-order rollout

Dubai, UAE - 11 March 2021:  Samsung Gulf Electronics has announced that the all-new, award-winning MicroLED TV has made its first public appearance in the UAE ahead of its official launch in the market. The product, which recently won a ‘Best of Innovation’ award at the Consumer Electronics Show (CES) 2021, is now on display exclusively at Samsung’s official store in The Dubai Mall. Samsung has been a global pioneer and leader in the TV industry for 15 years and the 110” MicroLED is the greatest innovation ever to grace the company’s impressive range, representing the latest technology breakthrough that will revolutionize the display industry. The brand is proud to showcase the MicroLED TV to the public, with the UAE standing alone as the first market in the MENA region where the MicroLED is being previewed. Therefore, you have a unique opportunity to experience this incomparable innovation before the pre-order phase begins.

The self-illuminating TV will deliver next-level visual quality, using micrometer-sized LED lights to eliminate the backlight and color filters utilized in conventional displays and produce stunning, lifelike colors and accurate brightness from the display’s 4K resolution and 8 million pixels. At the same time, cutting-edge audio comes to the forefront of importance. The TV comes equipped with an  AI sound optimizing system that delivers breathtaking 6.2.2 channel sound with no external speaker, and Object Tracking Sound Pro identifies objects moving on the screen and projects the sound to follow the action. Furthermore, when the MicroLED is turned on, users witness immersive experiences thanks to its 99.99% screen-to-body ratio. The black matrix and bezel have been completely removed from the display — leaving only the screen to deliver the most immersive content experience through world-class design.