
MAKE UP FOR EVER Presents the Brand-new Matte Velvet Skin Concealer
THE ULTIMATE ALL-IN-ONE PRODUCT FOR EVERYDAY USE
February 18, 2021: MAKE UP FOR EVER is launching Matte Velvet Skin Concealer: a new generation of concealer, aka “foundcealer” in 22 shades. Launching on the 25th of February, it will become the newest addition to the Matte Velvet Skin range, providing a natural velvety matte finish, while leveraging full comfortable coverage, and waterproof 24-hour wear.
MATTE VELVET SKIN CONCEALER
Co-created with professional makeup artists, this new matte and high-coverage concealer is a genius multi-tasker specifically designed to correct and conceal all areas of the face, no matter what. Its 24HR long-lasting and flexible formula offers a one-of-a-kind breathable velvety matte finish with a natural result.
The 4 in 1 applicator makes it an unrivaled go-to. Its wide shape is ideal for full-face coverage, while the contoured triangular tip perfectly defines all your best angles. Conceal, correct, contour, and even your skin tone, all with a single product.
This is possible through the exclusive MAKE UP FOR EVER FLEXIFIT complex innovation adapting to facial movements for a non-cakey makeup result, loved by many and appreciated by all - in 22 shades professionally crafted to ensure a perfect match for every skin tone, light to deep.
A HIGH- PERFORMANCE MULTI-USE PRODUCT
Key benefits and high-performance formulas were tested IRL* by makeup lovers to ensure flawless day-to-night wear:
MULTI-USE PRODUCT: A multi-tasking product for a multi-zoning application to conceal, correct, contour and even out.
FLEXIBLE FORMULA: “A texture that glides easily on skin” validated by 76 %** and “a formula easy to apply” validated by 91 %**.
24 HOUR WEAR**: 24-hour wear validated by instrumental tests on 20 women.
HIGH-COVERAGE: 12-hour coverage of imperfections and 26 % pigments concentration (vs 15 % on Matte Velvet Skin Fluid) validated by instrumental tests on 20 women.
BREATHABLE FORMULA: “The formula lets the skin breathe” validated by 94 %**
MATTE FINISH: Immediate matte effect and 12-hour matte effect*
From work to work from home, meetings to movie nights, from morning to night, it lasts around the clock and remains resistant to water, sweat, tears, humidity, and transfer, with long lasting 24hr wear*.
*In Real Life
**During In-Use Test on 33 women
Foundation, Concealer, Contour, Even Out. Lock in a matte skin with a complete routine using shades of Matte Velvet Skin Concealer and nothing else.
ShareHome >> Beauty and Cosmetics Section
NHRI Organizes Ninth Knowledge Lab on Workers' Rights
Mercato Wows Visitors with Circus Spectacles, Iconic Slide, and Weekly Cash Prizes This DSS!
RTA Calls on Motorists to Perform Routine Vehicle Checks and Servicing
Dubai Municipality launches ‘Future Talents' programme to train 200 students in future skills
Cigna Healthcare Becomes First Health Partner for UAE Startup Ecosystem Ignyte
FDF hosts dialogue forum to showcase services in Al Khatim
Dubai Open Tennis Academies Championship Concludes with Resounding Success
UAEREP's 12th Rain Enhancement Hub Webinar Session Explores Eco-Friendly Cloud Seeding Technologies
DSS 2025 Unveils AED 20 Million In Prizes With Citywide Raffles and Retail Promotions
Emirates SkyCargo doubles down on providing exceptional customer experience
The Emirates A350 begins regular operations to Muscat
Zoho Strengthens Support for UAE's Tech Sector By Partnering with DART
Dubai Launches Landmark Initiative Further Enabling First-Time Homeownership
SalamAir Releases 2nd Quarter (Q2) On-Time Performance Data
'School of Life' Brings a Summer of Enriching Experiences to Public Libraries