1920 - 2020

United Arab Emirates -  January 24, 2021:   Sportmax’s Pre-Fall 2021 is a journey through time, taking us from the year 1920 to present day 2020, transporting us to four global cities: New York, Paris, Berlin and Shanghai.

An homage to an era that embodied rebirth and effervescence, the collection is a transposition of all the hallmark artistic and cultural influences germane to the Roaring Twenties and that still resonate today.

It is a contemporary reinterpretation that draws inspiration from the carefree sensuality exuded by the emancipated female, revolutionary flappers of the time.
Exuberant and casual, the collection is a tribute to the icons of the era: glamorous and exotic as Joséphine Baker, androgynous as Claude Cahun and creative as Sonia Delaunay.

New Sportmax references emerge from the Jazz Age: the gaiety of the Charleston, the contamination between the East and the West and the vivacity of the colors and prints.

Coats take center stage, bringing to the fore multiple souls from the masculine look of fabrics, to double breasted jackets with golden buttons, as well as the pump-up-the-volume faux furs.

Velvet plays an integral role, expressed through various styles including body-embracing dresses, knitwear, maxi shirts, trousers flowing in soft proportions and a flocked denim trench coat embossed with a velvet effect.

Elsewhere, leather festoons the body with sinuous rigor. See-through, thin straps seduce the back and intersect across a longuette dress. Like knitwear crafted with exquisite transparencies, the intricacies of Art Déco patterns echo throughout the collection.

Colors are solid and precise: from mustard to red, from green to blue and from violet to yellow and to burgundy. Animalier print punctuates throughout splashed onto jackets, boots, platform sandals and on fitted tops and vests.

It’s a mood born from lightness, elongated lines and an elegance that embraces androgyny and never ceases to exude resolve.