United Arab Emirates -  January 18, 2021:    No other garment symbolises the heritage of Arabian culture as much as Jalabiyas. The traditional Jalabiyas, hand-crafted by master artisans, trace their origin to ancient times and were loved and treasured by royalty.

 

The grandeur of the spectacular tunics has been documented and preserved by many historians and museums. It is perhaps the most enduring and iconic garment often passed down generations in a household. Exquisite weaves, rich fabrics, vibrant colours, intricate embroideries and frills were beautifully combined to create magnificent robes for every occasion. Over the years, adaptations of these full-length, flowing gowns spread from the Arab world to different parts of the world including Europe, Asia and Africa.

 

In 2003, Kashkha pioneered the concept of retailing affordable and stylish Jalabiyas and other modest dresses in Dubai. The label now boasts over 30 stores in all major shopping malls across the UAE, France, Singapore, Oman, Qatar, Malaysia, Indonesia, Djibouti, Morocco and Lebanon offering a stunning collection of Jalabiyas, Mukhawars, Hijabs, Modest Fashion, Nightwear and Maternity Wear.

 

According to the Kashkha Management, “The history of Jalabiyas is as fascinating as the garment itself. It is considered the pinnacle of grace and style, and rightly so. At Kashkha, while paying homage to centuries of tradition, our designs reflect modernity with simplicity. Echoing elegance and sophistication, our vast and varied collection of Jalabiyas offers women the perfect choice for any occasion from day to evening wear.”

 

The essence of a Jalabiya, which is a must-have outfit in an Arab woman’s wardrobe, is its versatility and timeless appeal. This famed and quintessential Arabic dress is as practical as it is regal. Kashkha is proud to celebrate that tradition by offering its customers a magnificent range of Jalabiyas defined by outstanding quality at unbeatable rates. There are many styles to choose  from, including the signature digital print Jalabiyas, in the splendid Autumn / Winter 2020 – 2021 Collection available both in-stores and online.