Dubai, United Arab Emirates, March 23, 2020:   Lifestyle, the home grown brand from Landmark Group continues to bring coveted beauty brands to the fashionable and savvy women of the GCC -  Falsies Lash Lift Mascara from Maybelline is the latest innovation in lash enhancement, now available in the region. Headlined by local ambassador and well-known fashionista, Noha Nabil, Middle East consumers will now be able to achieve that bold and dramatic look of salon lifted lashes – straight from a Tube! Coming from the House of L’Oreal, Falsies Lash Lift will give women the perfect salon effect set of lashes, without stepping into the salon, getting it all done from the comfort of their homes.

 

Following the international launch of Maybelline’s Falsies Lash Lift Mascara, with the iconic Gigi Hadid, the global ambassador of the brand, consumers can avail of the product in all Lifestyle stores across the region. Suitable for those who crave more volume, length and the intense look, Maybelline’s Falsies Lash Lift is the perfect choice.  

 

                                                                 

Commenting on this launch, Karen Wells, Head of Buying, Beauty and Home Fragrance said,” It gives us great pleasure and pride to partner with beauty giant Maybelline from L’Oréal. Collaborating with Noha Nabil exclusively to showcase our product is an incredible step for the brand and we look forward to bringing this truly innovative product to our customers.”

 

“At Lifestyle we work to ensure that every woman not only feels beautiful, but that her beauty shines through her personality. Beauty begins the moment you decide to be yourself and using the right products to enhance your look gives them the confidence to step out boldly into the world,” continued Karen. 

“I am tremendously excited to be part of the Middle East Launch for Falsies Lash Lift Mascara by Maybelline,” stated Noha Nabil, Fashion Influencer. “Beauty and confidence are not mutually exclusive, and how you feel inside projects on the outside. Falsies Lash Lift Mascara not only boosts your lashes, but your confidence. The windows to the soul, eyes are powerful and expressive, and every woman deserves to experience the ultimate enhancement for accentuated beautiful eyes framed by stunning lashes.” she added.

 

Mascara regularly tops the list of desert island must have makeup items. An indispensable part of every makeup kit, the new Falsies Lash Lift mascara leverages the power of fiber to deliver intense volume and give you length and lift for a true false lash effect. The double curved lifting brush and fiber-infused formula fortifies lashes at the root to lift, thicken and lengthen every lash, great and small. Bid farewell to clumps, smears and flakes and say hello longer, bolder lashes that last all day.

 

If you are seeking voluminous, longer looking lashes without spending hours in the salon, Falsies Lash Lift Mascara gives you the look of salon-boosted lashes without the expense. Save time, and money and unlock the full potential of your lashes. Treat your lashes to a bold salon look today, and every day, with Falsies Lash Lift Mascara.