Dubai, UAE - February 20, 2020:   Lacnor, a leading brand in the juice and milk category, of UAE-based National Food Products Company (NFPC), launched three new products during Gulfood 2020: high protein UHT milk, a flavoured smoothie, and a flavoured laban.

 

The products are created in response to the ever-evolving trends in the market which include the expanding fermented dairy segment and the new category of protein-enriched milk. 

 

Lacnor’s protein milk comes in a 1 litre Tetra Pak which makes use of environmentally-sourced materials. The high protein milk is 100% natural and contains 60g per liter (15g protein per 250ml or glass) of protein which is twice the amount found in regular milk. It holds a shelf-life of nine months and does not contain any preservatives, added hormones, or any artificial additives.

 

The Lacnor smoothie is free of artificial flavours and colours and comprises four flavours, each available in a 330ml PET bottle. The flavours are unique to the category and include apple banana, strawberry, raspberry vanilla, and peach, and are infused with probiotics to aid gut health. The smoothie holds a 28-day shelf life.

 

Lacnor’s new laban addition holds a 10-day shelf life and comes in three of the most popular and loved flavours: plain, strawberry, and mango. Instead of artificial flavours, Lacnor’s laban is packed with real fruit. It comes in a 200ml PET bottle.

 

“At NFPC, we acknowledge the rising concerns among customers regarding health and wellness and the launch of these products reflects that recognition. It will always be our commitment to provide consumers with a range that reflects their dietary needs and lifestyle.  The smoothie, laban, and protein milk will aid our consumers in continuing their dedication to a nutritious and healthy lifestyle,” said Iqbal Hamzah, Group CEO of NFPC.