Search DubaiPRNetwork.com

Home >> Food Industry

Beauvallet to Introduce Its New Brand “or Rouge” at Gulfood 2020

Monday, February 10, 2020/ Editor -  

Share

Home >> Food Industry
• The occasion to introduce their certified halal beef “French Limousine breed” 
• The company offers complete transparency on the product traceability allowed by the NFC chip integrated on label
 
Hall 3, Meat & Poultry Booth G3-1, DWTC
 
United Arab Emirates - February 9th, 2020 – On the world's largest annual food & beverage trade show, Beauvallet, a major player of the meat industry in Europe will be launching a new brand in the Middle East: Or Rouge, alongside with its NFC traceable halal meat technology.  
 
Beauvallet is a company specialized in the manufacturing (selection, processing, cutting and packaging) of high-end French halal butcher’s meat in beef, young cattle, lamb and offal of these species. The brand produces a primary ingredient of the French cuisine, as a symbol of tradition. 
 
On Tuesday 18th February, Beauvallet will be discussing the certification approach on its booth. The managers of the Halal Food Quality certification will be answering questions of visitors concerning the qualities and requirements of Halal Food Quality in Hall 3, Meat & Poultry G3-1. This will be followed by meat tastings. Besides, the company will showcase innovations of new packs and cuts of meats.
 
Beauvallet is already exporting beef, poultry meat and processed products, fresh and frozen, throughout three continents: Africa, South America, Asia. The launch of the brand “Or Rouge” in the Middle East is the occasion to introduce a new major asset for them: the Premium French Limousine breed, certified halal beef.  
 
Mr Helder Pereira, Export Sales Manager, Beauvallet, commented:“The specialization of the Limousine meats involves a stability and finesse of its meat grain, a good muscle development of the cattle and an excellent yield of lean meat: more than 70% on live weight, more than 75% on muscle weight over carcass weight as well as lower proportion of bones and fat (11%)
 
The company offers complete transparency on the Or Rouge’s product traceability allowed by the NFC chip integrated on label. It locates the farms and the origin of all animals by using the NFC technology with contactless detection. 
 
Gulfood, along with the launch of NFC microchip signals a watershed for Or Rouge’s development in the Middle Eastern markets. The company wishes to spread the word among visitors such as mass retail, wholesalers, industrial companies, caterers, restaurants, large and medium-sized stores and buyers. Beauvallet is certified Halal Food Quality by the GCC Accreditation Center GAC. 

Previous in Food Industry

Next in Food Industry


Home >> Food Industry Section

Latest Press Release

EEG Drive Stops 5,235kg of Aluminum From Going to UAE Landfills; More Than 180 E ...

AF Construction Achieves 10 Million Man-hours Without Lost Time Injury on Creek ...

Darussalam Launches New Website to Increase Market Reach

Dubai Chamber Commemorates 100 Years of the International Chamber of Commerce

Schneider Electric Joins Cybersecurity Tech Accord

HH Sheikh Mansoor Bin Mohammed Presides Over Dubai Sports Council Board Meeting

Max Mara Atelier F/W 2020-2021

2XL Furniture & Home Decor and Swiss-Belhotel International Announce ‘2XL Interi ...

Ferrari Middle East Recognizes Al Tayer Motors With Five Awards

LG Inspires Sustainable Living With Innovations for Smart Homes

New Specialty Chef Appointed At Media Rotana, Dubai

Joyalukkas Announces Gold Rate Protection Plan With Just 5% in Advance

Steve Madden Spring 2020 Collection Launch

Customers to Benefit From Increasing Gold Rate by Just Paying 10% Advance at Mal ...

Ajman Free Zone Signs MoU With DIFC Courts

Trade Bank of Iraq Showcases Investment Opportunities in Iraq at Global Trade Re ...

Dubai Customs Honors Winners of Innovator's Award in UAE Innovation Month

Jaguar F-Pace Gives New-Generation Canon EOS System Camera Its First High-perfor ...

UK's Georgia Hall Amongst Golf Stars Confirmed to Compete in Saudi Ladies Intern ...

Discover Marks & Spencer's Oud Collection this Ramadan