Dubai, United Arab Emirates -  September 17, 2019:   Al Adil Trading Co LLC, U.A.E.’s leading name for Indian food stuff expanded their presence in the region when they opened their 43rd outlet of Al Adil at Maliha Road, Sharjah. 

The newly inaugurated Sharjah outlet, located at Al Shamshi Building, Opp. United Hypermarket and near National Paints attracted huge crowd, though it was on a working day -  Monday 16th September - when Karishma Kapoor, the beautiful and stunning Bollywood actress came to cut the ribbon.

In today’s highly challenging times, the very fact that Al Adil is expanding by opening more outlets at regular intervals is a strong testimony to the dynamic leadership of Dr. Dhananjay Datar. Dr. Datar is also setting up a trend by having a line up of top notch Bollywood film stars patronizing Al Adil Trading through their presence. This is not only to raise the glamour factor but also a strong self-belief that Dr Datar has, especially when the market needs more such initiatives.  

The new outlet was inaugurated in the presence of Dr. Dhananjay Datar, Mrs. Vandana Datar, Finance Director. Hrishikesh Datar, Director and Rohit Datar, Director.                   Dr. Dhananjay (Jay) Datar, who is is popularly known as Masala King, said that he was humbled by the huge crowd that came for the inauguration and he wants to do all that is possible to keep the momentum in the market. “Market momentum is one of the key factors that contribute to the growth of the economy.

I strongly believe that as a businessman, it is my responsibility to ensure that consumers visit retail outlets and keeps the economy moving forward. The very fact that a huge crowd had turned up to witness the inauguration is a clear indication that the market is dynamic. It is this acceptance by the consumers that provides me with the necessary thrust to continue my expansion plan in a region. It also reinforces the strong faith that customers have in our products. Today, Al Adil has become synonymous with high quality Indian foodstuff and we will soon be opening more branches in the region,” he added.

Al Adil had recently introduced Peacock Khapli wheat in the market. Sunny Leone, the Bollywood actress who has become the heart throb of millions launched Peacock Khapli wheat quite recently. “I am happy to note that the acceptance of Peacock Khapli wheat has exceeded our expectations. This is mainly on account of the fact that Khapli is found to have properties that is good for people who have diabetics.  Since the vitreous nature of Khapli grains make it superior to other grains, chapathis and other food items made from Peacock Khapli wheat are softer, tastier and have high satiety value,” he pointed out.

In the almost 30 years since opening its first store in the UAE, Al Adil has acquired a cult-like status among Indian expatriates. Al Adil Trading under the dynamic leadership of   Dr. Dhananjay Datar will offer a wide range of products covering pulses, atta, masalas, spices, sugar, ghee, pickles, basmati rice, other rice varieties, biscuits, namkheen and many other products at half price to our customers,” added Dr. Datar.

It goes without saying that Mrs. Vandana Datar has played a very vital and important role on the success of Al Adil. “I am extremely privileged to have my wife Vandana at my side. She provides key inputs that enable me to expand my business activities in a proactive manner. She is known for her strong financial acumen, keen observation and attention to details. These are the vital aspects that help me to drive Al Adil forward without losing the momentum,” said Dr. Datar.