Dubai, United Arab Emirates -  September 16, 2019:    Heat and humidity often damage coloured hair along with the added summertime side effects of color fade, split ends and a total loss of moisture and shine. Protecting coloured hair during the warm summer months can be quite the task. Thankfully the solution is simple with the new range from Color WOW and their carefully formulated haircare range, which is a multi award-winning collection targeted to all those facing problems with coloured hair. 

The Color WOW range of high-tech formulations and colour lasting ingredients will keep your hair looking effortless. A favorite of many celebrities including A-listers such as the Kardashians and Jennifer Lopez, the formula is highly recommended by all.

Here are a few items from the new Color WOW range: 

Color WOW CULT Favorite- AED 150  - This is a super fast drying and working formula that holds the style firmly while allowing the hair to move naturally and protect colour clarity without darkening it. It can be layered for a stronger hold and also provides UV protection to protect your hair from sun exposure

Color WOW, color security Shampoo - AED 150: The Color WOW shampoo protects your hair color and provides a gentle cleansing formula that forms a luxurious lather to eliminate impurities without over-drying. Catering specifically for coloured hair, the lightweight shampoo utilises a Japanese amino-fortified complex to help prevent breakage and dullness, whilst defending against colour fading to leave locks radiant, vibrant and healthy. 

Color WOW Dream Coat - AED 160: Color Wow introduces the Dream Coat supernatural sealant, a ground-breaking sealant inspired by advanced textile technology featuring heat-activated polymers that work to compress, coat, and seal each strand with an invisible, waterproof cloak; restoring healthy shine and silky, smooth texture to processed hair. The Color WOW Dream Coat Supernatural Spray; a silicone free spray that simultaneously combats frizz, controls moisture levels and smoothes each fiber. The humidity-proofing treatment protects hair for up to 72 hours clinically proven to reduce breakage by over 50% after one single application. Helps guard hair against UV ray damage. 

All ColorWOW products are available for purchase from Bloomingdales Dubai Mall, Harvey Nichols Mall of Emirates, House of Fraser Yas Mall and online on the Beauty Solutions Website.