Category-defining foldable device inspires new mobile experiences with custom UX, mobility and powerful multitasking

Dubai, United Arab Emirates -  September 04, 2019:  Samsung Electronics Co., Ltd. today announced the launch of the Galaxy Fold—a completely new category of mobile technology—available in Korea on September 6, followed by select countries including France, Germany, Singapore, U.K., U.S., and more, in Cosmos Black and Space Silver. With a 5G-ready option in select countries, consumers will be able to unfold the future on the fastest network speeds available.

Galaxy Fold was designed to inspire new experiences: When closed, you can access your essentials on the cover display comfortably with one hand, and when opened, you can explore new ways to multitask, watch videos, play games, and more, on its immersive 7.3-inch Infinity Flex Display.  

During the past several months, Samsung has been refining the Galaxy Fold to ensure it delivers the best possible experience. Not only we improved the Galaxy Fold’s design and construction, but also took the time to rethink the entire consumer journey.

“The category-defining Galaxy Fold is a device that defies the barriers of traditional smartphone design. Now, we’re excited to release this pioneering mobile technology, and allow consumers to experience it for themselves,” said DJ Koh, President and CEO of IT & Mobile Communications Division, Samsung Electronics. “Consumers have responded positively to larger screens, and the Galaxy Fold’s revolutionary form factor offers a bigger, more immersive screen without sacrificing portability. This is what we call innovation of new mobile experience in action.” 

First-of-its-Kind User Experience

The Galaxy Fold combines users’ favorite smartphone and tablet features to deliver a new kind of mobile device and a first-of-its-kind user experience—from a new form factor and materials to its unique foldable UX, versatile camera and premium performance. Samsung worked alongside partners to create an entirely new UX that will change the way we use our mobile devices and takes full advantage of the foldable design with its cover and main displays. As a result, the device opens up new possibilities for users. 

The Galaxy Fold transforms how you capture, share, and edit mobile content. When closed, you can shoot a quick video, and then simply open the device to watch it on a larger screen—with App Continuity, the video seamlessly transitions from the cover display to the main display.  With Multi-Active Window, you can run multiple apps at once in real-time and effectively multitask: Edit footage, browse through the photo gallery for still shots, and read emails from friends and co-workers, all at the same time. 

With a 5G-ready option, Galaxy Fold users in select markets can take full advantage of their carriers’ fastest speeds. The Galaxy Fold 5G harnesses the full power of next-generation connectivity for streaming and downloading high-resolution videos and other content, as well as graphics-heavy games, at super-charged speeds.  By allowing us to do more with the 7.3-inch Infinity Flex Display, the Galaxy Fold is changing the way we consume content and multitask. 

Every Galaxy Fold comes with exclusive access to specialized customer care services – including one-on-one access to Samsung experts, and a 24/7 support hub online or over the phone. Samsung will elaborate on plans in each market to ensure every aspect of the Galaxy Fold experience is as extraordinary as the device itself.