Dubai, United Arab Emirates - 17 June 2019:   Al-Futtaim Engineering & Technologies sponsored G-Summit Middle East 2019, in Dubai. Hosted by Genesys, the global leader in omnichannel customer experience and contact centre solutions, the event gathered over 300 thought leaders, industry experts, partners and customers. 

G-Summit is an annual Genesys roadshow event offered in multiple cities worldwide that features conversations, presentations and networking with the leading authorities in the customer experience field from a variety of industries.

Commenting on the event, Darko Makura, Chief Executive Officer of Al-Futtaim Engineering & Technologies, said, “As the premium partner for Genesys across UAE and KSA, we are extremely pleased to sponsor the annual G-Summit in Dubai. The event offers businesses the opportunity to explore future technologies relating to customer experience and how organizations can deliver services that customers today demand and expect.” 

Mohamad Afifi, Genesys General Manager for the Middle East, said, “G-Summit is a unique gathering that provides organizations of all sizes the tools needed to exceed their customers’ evolving expectations. Once a year, we assemble the region’s brightest minds to showcase the latest Genesys product enhancements and demonstrate the hallmarks of a successful company in the digital age.”

Al-Futtaim Engineering & Technologies provides its customers with services spanning the entire customer experience value chain including omnichannel contact centres, CRM, knowledge management, advanced analytics, blended artificial intelligence (AI) bots and workforce optimization to customer experience-centric business process management. 

The Al-Futtaim company has delivered Genesys solutions to premium organizations across Banking, Insurance, Aviation, Government, Real Estate and Automotive industry verticals.