Dubai, UAE, November 07, 2018:  Caring for kids is a lot of work but also a lot of fun! Not all kids enjoy showers or baths, so mums take great care to make each one a nice experience for their child and using a product that adds to the experience  definitely helps. In teaching children the importance of hair and scalp cleanliness, parents should try to make shampooing a special treat, and in doing so, turn something that sounds like a dreaded event into fun. There’s so many products in the market that promise to be safe for babies and kids, but there's one that's definitely a mommy favourite - Fifi & Friends. 

Businesswoman and devoted mother, Tamara Ecclestone, passionate about parenting, is the heart and brains behind Fifi & Friends. The brand's natural and effective bath & body products are all hypoallergenic, vegetarian (most products are also vegan) and wheat-free, as well as free from nasties such as parabens, sulphates, and silicones. 

Here are some of Fifi & Friends best-selling products for everyday baby hair care: 

Gentle Nourishing Shampoo for Delicate Hair (AED 60)
This gentle baby shampoo infused with organic Aloe Vera cleanses and nourishes, for heathy and shiny hair, ensuring happy eyes with the brand’s tear-free formula. 

Gentle Nourishing Conditioner for Delicate Hair (AED 60)

This gentle conditioner infused with organic Aloe Vera and Avocado Oil conditions and detangles for a healthy and fresh finish

Gentle Taming Shampoo for Curly Hair (AED 60)

A softening baby shampoo that cleanses and hydrates frizz and knot-prone hair, taming even the wildest tresses, ensuring happy eyes thanks to its tear-free formula.

Gentle Taming Conditioner for Curly Hair (AED 60)

This nourishing creamy conditioner made with organic Aloe Vera fights the frizz and is tough on tangles, for healthy bouncy locks.

Gentle Swimmer’s Shampoo (AED 69)
This gentle swimmer’s shampoo cleanses and conditions dry hair post-chlorine exposure, leaving locks soft, healthy and refreshed. 

Conditioning Detangling Spray (AED 52)

This light detangling spray with organic Aloe Vera, known for its conditioning and soothing properties, helps for easy combing and flowing locks. Brushing out your little one’s knots has never been kinder. 

Fifi & Friends products are available in-store at Carrefour, Five Little Ducks and Level Kids in the UAE and  online